Adam Goldenberg Discusses The Significance Of Running A “Unicorn” Business

Adam Goldenberg is the co-founder of a company that spun out of his old parent company, Intelligent Beauty. The company is TechStyle Fashion Group, though they’re better known by their original name, JustFab. The company recently became a “unicorn”, the fancy way for saying valuated at $1 billion after a final $85 million of venture capital was brought in. Goldenberg certainly is happy to see the progress his company has made since its founding at http://www.bloomberg.com/research/stocks/private/person.asp?personId=1477272&privcapId=37181322, but by no means does he allow unicorn status to dictate where his company goes. To him, it’s more of a landmark along the way to opening more doors in the fashion industry.

Adam Goldenberg first started marketing in the gaming industry when he founded Gamer’s Alliance at only age 15. Gamer’s Alliance became sought after by a mass marketing and soon to be social media company, Intermix Media, the founders of MySpace. Goldenberg joined the company in 1998 and soon became their Chief Operating Officer. As COO, Goldenberg started building subsidiary companies designed to bring in revenue to Intermix Media. He became friends with Don Ressler who had founded FitnessHeaven.com. Goldenberg and Ressler’s biggest achievement on Twitter while working at Intermix Media was founding Alena, an e-commerce branch of MySpace.

Read more: Vator Splash Oakland – What’s it like to be a Unicorn? Adam Goldenberg (CEO, JustFab)

Goldenberg and Ressler decided to leave Intermix Media because News Corp had bought them out and were taking the company in a direction Goldenberg and Ressler did not want to go in. They started up Intelligent Beauty, a parent company to several health and cosmetic brands on cnbc.com, and an incubator through which they would start future endeavors. They ran Intelligent Beauty for about four years, then in 2010 they spun a brand new fashion chain out of it. This is how JustFab got started.

Goldenberg and Ressler didn’t really know much about fashion when they got into it, but they had a clear direction they wanted to go in, and were able to find success. They attracted the intention of Matrix Partners, one of the first venture capital companies to start funding them, and soon JustFab started expanding operations to new markets. They started buying up subsidiaries such as ShoeDazzle and Fabletics, and even actress Kate Hudson adopted Fabletics as her personal clothing line. JustFab also opened physical stores in the following years, and then decided to change the name to TechStyle because they started using big data analytics as part of their customized shopping interface.

Is Omar Boraie An Enigma

Omar Boraie is a man who many consider being a visionary. At age 73, he has been able to venture forth into real estate, and become a titan in his right. Currently, Mr. Omar happens to be the founder and President of Boraie Development LLC. His journey into real estate started in 1972 when he realized that people in New Brunswick were not comfortable walking in dark alleys. Since Boraie is a man with the gift of foreseeing the future, he found a way of revitalizing New Brunswick.

Three decades ago, New Brunswick was an old town that discouraged human settlement. Thus, Omar Boraie set out to buy buildings located in this city one at a time. He then re-furbished each building he had in his possession thus revitalizing the streets of New Brunswick. His first project led to what is known today as the Albany Street Plaza Tower One. Tower Two was made open to the public in 2003 and still continues to operate today.

However, Omar’s vision did not end here, reports NJ Biz. He knew that at one point in time New Brunswick would need skyscrapers solely for business and residential purposes. To this end, he set forth to construct a twenty-five story building in New Brunswick, which also happens to be the tallest building in this city today. In is name are other high-end buildings like The Aspire and Spring Street which continue to attract wealthy clients.

Read More: http://magazine.rutgers.edu/insights/seeing-the-future

Very soon, a luxury multi-storey apartment will be complete for human occupation. It is a development that Sam has envisioned over the past four decades. The development in mind is none other than the Albany Street Tower Three, a project meant to create an all-purpose building with the capacity to offer more than a hundred and fifty thousand square feet of commercial space.

Apart from being a real estate developer, Omar is a man who loves helping other community members. To date, he helped revitalize the old New Jersey city into a productive are that also serves as a major economic hub. With Sam Boraie facilitating the construction of towering buildings, he has helped increase capacity and also attracts human population into New Brunswick thus making this city thrive. Besides, it is because of his mega projects that the national government has seen the need to improve infrastructure standards in New Brunswick.

Also, Boraie Development LLC has forged partnerships with Shaquille O’ Neal to refurbish an ancient 12-screen movie theater. In so doing, they have been able to boost human interactions within New Brunswick. Within the theater is a common joint that also encourages people within this city to meet and get to know one another better.

Moreover, Mr. Boraie has a vested interested in ending the cycle of poverty in New Jersey, and in particular, New Brunswick. He has forged an alliance with Elijah’s Promise to see to it that people suffering from hunger, malnutrition, and lack of money are helped to lead better lives. Read more of his charity works on patch.com.

Fabletics Makes it Happen

There are a lot of stores that offer these kinds of products, but they aren’t as good as Fabletics. You may be wondering how they have been able to make it work online first instead of the other way around.

 

Starting Online

Fabletics started online with exercise clothing and a subscription set up. They offer the products as a subscription service that allows you to purchase your clothing each month via style or look.

 

How it Works

When you start out, you will fill out a survey that lets them see what styles you like and then they will send you clothing in the style you want each month. You can decide if you want something different or if you want to pause your subscription for a time. This is great if you are not going to be in town for any amount of time or if you simply don’t want your product for that month.

 

Why it’s Good For You

If you live in a small town, Fabletics is good for you because it offers you the exercise clothing you want without you needing to leave your home. This means it comes right to your door. That can help you to save time and not have to drive anywhere else for your clothing.

 

Store Openings

Now that Fabletics is opening stores, you can get your exercise clothing without going online. This is good if you want to see the clothing in person. You can also try them on and see how they fit. This can help you to know what one is going to look right one you. The best part is you can try them on and then walk out with the ones you want. This crosses the barrier of the online subscription program you may find when you are shopping with Fabletics online.

 

There are a lot of ways you can get exercise clothing for your needs. You only need to know what you want and how this online service can help you to get exactly what you want. The last thing you want to do is not have a great experience with your online shopping. Take your time and look into this service before you look into anything else. This way you will be happy with the outcome. Why not find a Fabletics store today or just get on your computer and start your subscription to get great clothing at great prices.

EOS dominates lip balm market using ingenious marketing strategy

EOS, the maker of the eponymous line of lip balm, has made quite a splash in the beauty world with their incredible, out-of-nowhere rise to the top of the lip balm market. Through a highly innovative product development approach and a marketing campaign that targets a narrow demographic, they’ve grown their product from scratch into the second most popular lip balm brand in the United States.

Zeroing in on millennials

Through extensive market research, the cofounder of EOS lip balm, Sanjiv Mehra and Jonathan Teller, determined that their core market was women aged 25-35. This realization flew in the face of the conventional market wisdom, which said that just about everyone was a good potential lip balm customer.

The cofounders decided that they would make good use of the legacy media, running traditional television, radio and print ad campaigns. But they also decided to reach out to social media influencers as well as doing direct promotional efforts by stars who are admired by that demographic.

Creating a gigantic social media presence, the company quickly gained over 7 million Facebook followers and over 2 million on Twitter. One share from its Facebook page may generate over 40,000 likes, an incredible statistic, even for the largest companies in the world.

It’s also partnered with shoe company Keds, celebrity designer Rachel Roy and even with the Disney feature film Alice in Wonderland.

Blistex, Chapstick and even Walmart have developed their own knock-off lines that are near carbon copies of EOS’s lip balm. https://evolutionofsmooth.com/limited-edition.html.

Today, the company is selling over 1,000,000 units per week. That’s more than they sold in their entire first year. Sales continue increasing and the company has plans to issue multiple new product lines in the coming year. For more info, visit evolutionofsmooth.com.