Fabletics Makes it Happen

There are a lot of stores that offer these kinds of products, but they aren’t as good as Fabletics. You may be wondering how they have been able to make it work online first instead of the other way around.


Starting Online

Fabletics started online with exercise clothing and a subscription set up. They offer the products as a subscription service that allows you to purchase your clothing each month via style or look.


How it Works

When you start out, you will fill out a survey that lets them see what styles you like and then they will send you clothing in the style you want each month. You can decide if you want something different or if you want to pause your subscription for a time. This is great if you are not going to be in town for any amount of time or if you simply don’t want your product for that month.


Why it’s Good For You

If you live in a small town, Fabletics is good for you because it offers you the exercise clothing you want without you needing to leave your home. This means it comes right to your door. That can help you to save time and not have to drive anywhere else for your clothing.


Store Openings

Now that Fabletics is opening stores, you can get your exercise clothing without going online. This is good if you want to see the clothing in person. You can also try them on and see how they fit. This can help you to know what one is going to look right one you. The best part is you can try them on and then walk out with the ones you want. This crosses the barrier of the online subscription program you may find when you are shopping with Fabletics online.


There are a lot of ways you can get exercise clothing for your needs. You only need to know what you want and how this online service can help you to get exactly what you want. The last thing you want to do is not have a great experience with your online shopping. Take your time and look into this service before you look into anything else. This way you will be happy with the outcome. Why not find a Fabletics store today or just get on your computer and start your subscription to get great clothing at great prices.

EOS dominates lip balm market using ingenious marketing strategy

EOS, the maker of the eponymous line of lip balm, has made quite a splash in the beauty world with their incredible, out-of-nowhere rise to the top of the lip balm market. Through a highly innovative product development approach and a marketing campaign that targets a narrow demographic, they’ve grown their product from scratch into the second most popular lip balm brand in the United States.

Zeroing in on millennials

Through extensive market research, the cofounder of EOS lip balm, Sanjiv Mehra and Jonathan Teller, determined that their core market was women aged 25-35. This realization flew in the face of the conventional market wisdom, which said that just about everyone was a good potential lip balm customer.

The cofounders decided that they would make good use of the legacy media, running traditional television, radio and print ad campaigns. But they also decided to reach out to social media influencers as well as doing direct promotional efforts by stars who are admired by that demographic.

Creating a gigantic social media presence, the company quickly gained over 7 million Facebook followers and over 2 million on Twitter. One share from its Facebook page may generate over 40,000 likes, an incredible statistic, even for the largest companies in the world.

It’s also partnered with shoe company Keds, celebrity designer Rachel Roy and even with the Disney feature film Alice in Wonderland. The latter saw special edition lip balm products being sold on eBay for over $100 per package.

If imitation is the highest form of flattery, then EOS is being inundated in it. Blistex, Chapstick and even Walmart have developed their own knock-off lines that are near carbon copies of EOS’s lip balm. https://evolutionofsmooth.com/limited-edition.html.

Today, the company is selling over 1,000,000 units per week. That’s more than they sold in their entire first year. Sales continue increasing and the company has plans to issue multiple new product lines in the coming year. For more info, visit evolutionofsmooth.com.