Lime Crime

Queen of Unicorns herself Doe Deere has led an incredibly fascinating life. She has overcome adversity and rose to fame alongside her highly rated and successful cosmetic brand Lime Crime. Doe has a success story that is unlike any others. She gives people hope that if you want your dreams to come true that you need to create your own opportunities no matter where you come from or what your background is. Doe was born in Russia and grew up there. She moved to the United States at the young age of 17 and lived in New York City as a musician pursuing her biggest dream. While living in New York City, Crooklyn was her stomping grounds and where she spent most of her time. Doe even attended FIT in New York and majored in fashion design. Not knowing what her life would hold she couldn’t have chosen better since makeup and fashion always go hand in hand. Music was the touchstone of her future career. Doe even met her future husband in the band that they both were a part of. Later he continued to be not only her husband but her business partner as well.

From running her own temporary tattoo business in grade school to her multi-million dollar company now, doe has always known she was entrepreneurial. As a musician, she was able to understand and learn hands-on about marketing strategies as well as how to appreciate people who support you.

Doe focuses on encouraging young girls to follow their dreams as well as their heart. She believes that every person has something special about them. When you lock into what unique skill or passion that only you may have in the entire world you can blossom and rise to your potential. Doe wants young girls to ultimately believe in themselves and rise. You should always be yourself and find what you want to do. Doe attributes that above all else as the start of Lime Crime.

Lime Crime was born when Doe realized that the style she loved just wasn’t present in the makeup industry. While magazines and fashion were all focused on natural and nude colors, Doe wanted bright, vibrant, and unusual colors that called to her soul. She wanted to be able to show off her true style. In 2008 though finding those colors was impossible. When she realized that she could only find beige glosses and subtle pink she gave up the intense search and started to make them herself.

Doe was surprised and frankly unprepared as she realized that so many girls and women were craving the same looks and colors that she was. Lime Crime was an instant success because it catered to a demographic that until then was untapped.

Instantly profitable Lime Crime is a way for not only Doe but all women to express their love of colors and individuality. Makeup is an expression of your personality, and it is one of the first things that people see about you. Learn more: